How Technology Financing with GreatAmerica Overcomes Common Budget Objections
It should come as no surprise that customers who continually push off upgrades directly impact your sales and your customers' efficiency. However, did you know that delaying these upgrades often costs more than businesses realize? Every month spent on outdated systems results in a whole host of disadvantages for the business such as higher maintenance costs, security risks, putting you at a competitive disadvantage and even reduced ROI. These hesitations don’t have to stall progress; learn how to overcome budget hesitations with attainable monthly payments, budget forecasting, conservation of capital and credit lines, and the importance of maximizing end-of-year opportunities.
Common Customer Objections:
- “This is a great product offering but, we have decided to wait until next year to invest.”
- “We do not currently have the room in our budget to accommodate.”
- “We need approval from leadership; this may be difficult to obtain given the size.”
These common customer objections highlight some underlying issues: the value and need for the product is understood, but there is concern about cash flow and upfront costs. Monthly payments from GreatAmerica alleviate pressure on cash reserves and allow the customer to focus on resolving the need, without the immediate financial strain.
(Watch this short video on Overcoming Budget Hesitations below)
Large Costs Broken Down into Attainable Monthly Payments
As budget constraints limit cash purchasing decisions, financing technology allows buyers to fit within the scope of their budget without compromising on quantity and quality. Financing with GreatAmerica meets Managed Service Providers (MSPs) where their needs lie by offering flexible technology financing options. When spreading payments over time, financing enables customers to lock in pricing and deploy solutions now, even in budget-constrained quarters.
Convenience of Budget Forecasting
Technology financing provides the opportunity to deliver accurate, reliable budget projections. Technology expenses distributed over time allow for more informed decisions when creating and analyzing budgets. Financing with GreatAmerica offers fixed terms and payments, safeguarding against fluctuations in the economy and inflation, allowing for stability in your projected financials.
Why Total Cost of Ownership Matters
A powerful tool in overcoming hesitations due to upfront costs is the Total Cost of Ownership (TCO) calculator. The TCO calculator from GreatAmerica allows the customer to see past the initial investment and reveals the true cost of software over time. When customers are focused on financing for a shorter period, they fail to consider price increases and may miss out on discounts. Comparing a one-time annual purchase to a three-year payment option makes upgrades more accessible without sacrificing quality or cash flow.
Conservation of Cash Assets and Credit Lines
Financing with GreatAmerica conserves cash without consuming lines of credit. This benefit allows customers to maintain stability and readiness with available capital for other critical expenses – both planned and unforeseen. Preserving credit lines allows for less utilization of credit and builds a better foundation for securing needed loans in the future.
End-of-Year Opportunity:
End-of-year is a strategic window to make vital purchasing decisions that set customers up for success and strong momentum to start the new year. Starting the year with upgraded technology ensures systems function with better efficiency and are ready to deliver ROI into the future.
Utilize Promotions:
Even though the market becomes saturated with exclusive promotions near year-end, customers may not have the leftover assets to take full advantage of these opportunities. With financing at GreatAmerica, customers can buy now and take advantage of limited time promotions all while starting to make payments in the new year.
Having tools at your disposal to meet customer needs and navigate budget constraints is key to accelerating decision-making and faster closing deals. The flexibility of technology financing allows MSPs to focus on the value the product is providing, instead of the immediate financial burden.
Explore how financing with GreatAmerica can aid in your sales strategy and help customers achieve greater success on the technology equipment financing page.
