Data Backup Solutions: USA 2025

June 10th, 2025

In a time when data is central to every business decision, the way organizations back it up and recover it has become a critical part of day-to-day operations. As threats evolve and infrastructure becomes more complex, the pressure to have a solid data backup recovery strategy has never been greater.

To understand how businesses approach these challenges, we at Infrascale, have leveraged AI-driven audience profiling to synthesize insights from online opinions to a high statistical confidence level. The results of this profiling gave us insight into the viewpoints of 5,492 managed service providers (MSPs) across the United States over a 12-month period ending March 17, 2025. Their responses offer a clear view of today’s tools, tactics, and trends shaping data backup strategies.

Index

• 76% MSPs in the US focus on backing up cloud applications
• 54% MSPs rely on a robust backup solution
• 79% MSPs prioritize security and encryption
• Ransomware protection plays an important role in backup strategies for 20%
• 100% of MSPs regularly test their backups
• 35% of MSPs are confident in their ability to recover mission-critical data
• Data recovery speed is the biggest challenge for 43% MSPs
• 52% address their backup systems' efficiency by how cost-efficient it is
• 49% want lower costs for data backup infrastructure
• 91% MSPs say new tools would make the biggest difference to backup strategies
• 52% MSPS say zero-trust architecture will lead the way in the next two years
• 26% of MSPs in the US are based in the Pacific region
• MSP Patch Management: USA 2025
• Data Backup Solutions: USA 2025

 

What Types Of Systems Or Applications Does Your Organization Prioritize For Backup?

76% MSPs in the US focus on backing up cloud applications

Backup priorities reveal where today’s most valuable business data is stored:

Cloud applications sit firmly at the top of the priority list, with almost 76% of MSPS in the US placing them ahead of other systems when it comes to data protection. Servers, by contrast, received backup priority from only around 24%.

The growing dominance of SaaS platforms in day-to-day business operations is clearly driving this shift. Our finding reflects a broader industry movement. According to Gartner, 75% of enterprises will treat the backup of SaaS applications as a critical requirement by 2028, up from just 15% in 2022. As organizations embrace cloud-first ecosystems, MSPs are adjusting their strategies to stay aligned.

What Data Backup Solution Does Your Organization Currently Rely On?

[Read more at Infrascale.com]