Keeping up to date and presenting viable solutions to the RAM chip shortage is crucial to showing up for your customers and meeting their needs. In a time of unprecedented supply chain challenges, presenting your customers with comprehensive and effective solutions is what sets you apart from competitors. Offering technology financing with GreatAmerica, gives you the ability to help your customers navigate uncertainty and make decisions that could have a lasting financial impact with confidence. Technology financing matters now more than ever, becoming a strategic tool to safeguard businesses against rising costs and market instability.
No Relief Expected in the Near Future
With no relief expected soon, waiting for prices to decrease is no longer a viable course of action. Intel’s CEO, Lip-Bu Tan, communicated that an elevated pricing environment for RAM chips is expected to last at least two years, with no relief until at least 2028, according to Yahoo Finance. With many technology purchases crucial for business operations, waiting until 2028 can have a negative impact and is not an efficient decision.
Buy Now to Preserve Capital as Prices Continue to Rise
As pricing continues to skyrocket, today’s quotes are better than they will be soon. Counterpoint Research reported that RAM chips prices reached historic highs in Q1 2026, with prices increasing 80-90% quarter over quarter. With pricing expected to continue growing exponentially, quotes will not be seen this low for the foreseeable future.
Buying now before prices rise even more protects customers’ capital and saves it for where they need it most. Utilizing technology financing with GreatAmerica allows customers to make quicker purchasing decisions with the ability to defer and spread payments over time. Eliminating the need for upfront payment, businesses can safely proceed without waiting to procure the additional capital needed during this price spike.
Talking Points:
- “I totally understand that RAM pricing looks higher than you would like right now, but it is only expected to increase. Purchasing now ensures you get the best price.”
- “Utilizing financing gives you the opportunity to lock-in volatile pricing now, while paying with tomorrow’s dollars.”
Acquire Technology While Supply Is Available
Amidst supply constraints, any availability of RAM chips is a prime window of opportunity. But what happens if a customer doesn’t have the available funds during that limited timeframe? Technology financing gives customers the opportunity to purchase now, with tomorrow’s dollars.
Talking Point:
- “I understand you do not have the available capital to procure this investment. But we need to act fast on the available inventory now. With the help of technology financing, you can acquire the technology, with no large upfront investment and spread payments over time.”
Preserve Full Project Scope
Financing enables you to maintain the full project scope instead of downsizing due to rapidly rising costs. As pricing increases outside allotted technology budgets, a common first solution is to reduce project scope and maintain only what is detrimental to operations. Providing financing as an option allows customers to receive all the equipment needed and technology service providers (TSPs) maintain deal size.
Talking Point:
- “Instead of delaying necessary purchases, have you considered utilizing technology financing? In times like these, it allows you to acquire the full scope of equipment you wish, while still fitting within your budget.”
Maintain a Stable Budget, Even When the Market Is Not
The RAM market will continue to be unstable and unpredictable; your customer’s IT budget shouldn’t be. These unexpected price spikes don’t have to compromise budgets and limit other investments. With financing, expenditures are spread over time to maintain financial stability and protect cash flow. Breaking down unexpected industry-high prices into attainable monthly payments that fit within set budgets is the solution that financing gives customers.
Talking Point:
- “These unexpectedly high prices don’t align with your budget for this project. In order to still acquire this equipment, financing is the best option. You will be able to fit this purchase within your budget with attainable monthly payments.”
To learn more about how financing can benefit your customers: Download the PDF Benefits of Financing.
Providing Financing Gives YOU a Competitive Advantage
Providing your customers a path to acquire needed technology amidst an unprecedented landscape gives you a competitive edge and strengthens relationships. In a time of unease and uncertainty for many customers, offering an effective and reliable route to obtaining equipment creates confidence and trust. It also ensures that you secure the deal now, while many others would be denied or have sales pushed to the future.
With no relief expected in the near future, the ability to use financing to navigate customers through this shifting landscape is crucial to maintaining strong relationships and ensuring continued success.
To learn more about how financing with GreatAmerica can help you and your customers by checking out their technology equipment financing page or by contacting their team.
