Why Now and Why InXero?

Tech buying behavior has completely changed in the past year and tech prospects no longer prefer talking to MSP sales reps. Today, the tech buyers are in control of the buying process. Most technology purchase decisions now involve a tech buying committee. Millennials are now the most common decision-maker in the buying committee. 60% of the B2B tech buyers are millennials. They continue to disrupt the buying cycle. 94% of tech buyers self-educate / self-nurture before talking to a MSP representative. Tech buyers are researching MSP company on MSPs sites, social networks, marketplaces and peer communities before choosing to invest in MSP solutions.

At InXero, we know MSP marketers and sellers need to figure out how to make their customers aware of the full breadth of solutions capabilities that they have so they you can find and acquire high volume new SMB clients, increase cross-sell and upsell with multi-vendor joint solution bundles.  Yet MSPs don't have all the marketing resources that bigger companies have even though MSP marketers need to be as strategic to their company as other people who've had years to learn the latest technology and modern marketing techniques.  

In this new dynamics, MSP marketers and sellers must partner (or perish) to serve modern tech buyers exactly when and how they want. MSPs need to be present where tech buyers are doing research and own MSP company narrative, make MSP discoverable on google to the self-nurturer tech buyer, use In-Market intent data to continue to personalize the self-nurturing, use relevant content to engage tech buyers, generate high volume of SMB leads, and acquire new clients. MSPs must bring speed and scale to their go-to-market operations to generate more sales and more profits to secure success in the digital age.

As average MSP marketer works with 20 vendors. Today, there are multiple silos of content sources, complexities and touchpoints that burden MSP marketers, making their day-to-day MSP marketing and business extremely manual, less effective, less scalable and less profitable than MSPs’ real potential. For example, in order to engage the modern tech buyers, the MSP marketers need to bring content from multiple vendor portals, hundreds of industry publications, and use their own content. Curating and aggregating content from multiple siloes of content sources, instantly creating a cohesive story and then distributing the content to multiple sources such as websites, social networks, sales teams, marketplaces and keep the content fresh is a constant challenge for growth.

And let's be honest - it's hard.  MSPs need to bring the relevant content, have to be in compliance with messaging from all the vendors they represent and be present on various social media platforms.  With InXero even inexperienced MSP marketers who have many different roles to fill in their company can help their companies survive and thrive.  InXero cares about MSP marketers and MSP business and we have invented a single MSP go-to-market dashboard to unify all MSP communications by connecting disjointed tools and consolidating all the vendors and industry contents in one place.  InXero platform will drive more web traffic, increase leads and give you the MDF reporting MSPs need to justify the money partners are investing in MSPs. 

InXero MSP Go-to-Market on ConnectWise Manage Membership Pre-Registration

Register to get on the waitlist to join InXero Go-to-Market Platform on ConnectWise Manage Membership as a Founding Member. You’ll get first notification when Membership is available HERE