Why DMARC Isn't a Set-It-and-Forget-It Protocol: A Guide for MSPs

March 11, 2025

As cyberattacks continue to rise, protecting email domains is more crucial than ever. Email remains the number one vector for hacking attempts, and Domain-based Message Authentication, Reporting & Conformance (DMARC) has become the gold standard for securing email channels. Major providers like Google, Yahoo, and Microsoft have made DMARC compliance a necessity, while industry regulations and cybersecurity frameworks are increasingly mandating its adoption. But here’s a catch: DMARC isn’t a one-and-done solution–it requires ongoing management, monitoring, and fine-tuning to maintain efficacy.

Why Continuous DMARC Management Matters

Many organizations make the mistake of assuming their work is done once DMARC is implemented. However, DMARC policies require ongoing updates to adapt to evolving threats, changes in email infrastructure, and shifting business requirements. Without continuous monitoring, organizations risk email deliverability issues and, worst of all, leaving vulnerabilities for cybercriminals to exploit.
For Managed Service Providers (MSPs), this represents both a challenge and an opportunity. By offering DMARC management as a recurring service, MSPs can not only enhance their clients’ security postures but also create new revenue streams.

How EasyDMARC’s MSP Partner Program Helps

EasyDMARC is dedicated to making DMARC management both simple and profitable for MSPs. The MSP Partner Program is designed to equip you with the tools and resources necessary to turn DMARC into a value-added service for your clients.

Risk Assessment Tool: The Perfect Door Opener

EasyDMARC’s Risk Assessment Tool allows MSPs to quickly evaluate a client’s email security status. The tool identifies vulnerabilities and potential threats, offering an ideal opportunity to initiate discussions about DMARC solutions. It’s a straightforward way to demonstrate value from the outset.

Sales and Marketing Enablement Program

The technical know-how is only half the battle—you also need effective ways to sell and market your services. EasyDMARC’s enablement program offers co-branded marketing materials, partner-branded assets, PR support, and even co-hosted webinars.

Seamless Integration with ConnectWise PSA

To further simplify your DMARC management, EasyDMARC integrates directly with ConnectWise PSA, streamlining both billing and support workflows. This integration allows MSPs to manage their clients’ email security with minimal administrative overhead, freeing up time to focus on business growth.

Key features of the integration:

  • Product mapping: easily synchronize billable products like sending domains between EasyDMARC and ConnectWise PSA.
  • Customer mapping: correlate domain groups and companies to streamline billing processes based on selected agreements.
  • Alerting to ticketing: automatically generate tickets in ConnectWise PSA for any EasyDMARC alerts, ensuring quick issue-resolution and improved response times.

These features enable MSPs to deliver high-quality security services while keeping operations streamlined and organized.  

Conclusion

DMARC isn’t just a box to check—it’s an ongoing commitment to safeguarding your clients’ email communications. By partnering with EasyDMARC and leveraging our ConnectWise PSA integration, MSPs can offer comprehensive, manageable, and profitable DMARC services. 
Protect your clients, boost your revenue, and streamline your operations—all without missing a beat.

Ready to elevate your DMARC services? Join the EasyDMARC MSP Partner Program today and discover how easy it is to transform cybersecurity into a profitable business opportunity.

Learn more about EasyDMARC on the ConnectWise Marketplace today.


The term 'ConnectWise' is a trademark of ConnectWise, LLC. This application uses the ConnectWise API but is not a ConnectWise product or service and is licensed separately from ConnectWise products and services.