Tuesday, September 14, 2021
How to Attract Better Customers and Qualified Referrals with NPS Data
The Net Promoter Score (NPS) gives you access to relational insights. Whereas the Customer Satisfaction (CSAT) survey gauges individual metrics (i.e. how a singular interaction went), NPS gives you a satisfaction overview spanning the entire relationship. You should collect both in tandem in order to paint an accurate picture (and ultimately improve) the customer experience.